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Benefit Cosmetics FanFest Launch

2023

Activations

Events

Benefit Cosmetics FanFest Launch custom exhibit fabrication and brand activation project by BloqLab

Project overview

A series of multi-city product launches and immersive brand activations combining custom backdrops, sculptural props, and inflatables. More than fifty modular kits were engineered for rapid overnight installation and shipped across the US and EU to frame each new product debut.

Benefit Cosmetics FanFest Launch project details

Benefit Cosmetics FanFest Launch

Primary project detail

The activation’s interior featured mirrored cladding on two sides, producing an immersive infinity mirror effect that visually extended the space and intensified the surrounding graphics. Custom-designed props and stands were fabricated in volume to maintain a cohesive brand presence across multiple sites

Benefit Cosmetics FanFest Launch additional project details

Benefit Cosmetics FanFest Launch

Additional project detail

All exterior elements were wrapped in matte-laminated vinyl, creating a refined, glare-free surface ideal for professional lighting and photography.

Benefit Cosmetics FanFest Launch

Additional project detail

Meticulously fabricated high-gloss props combined luxury finish with practical design—balancing a polished, high-end aesthetic with the durability and efficiency required for transport.

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Keep Exploring BloqLab Projects

See more brand activations and experiential marketing projects to see how this work connects to the broader BloqLab service offering.

Related Projects

See related activations project Precision Putt Putt IbottaSee related activations project Uber Eats Oversized BagSee related interiors project Fox Sport

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