A vibrant Pride parade float created for Benefit Cosmetics, designed to host 20–30 participants and a dynamic DJ booth. Engineered with multiple access points and powered by on-board generators, the float brought live music and energy to the streets throughout the parade.
Built on a reinforced trailer platform, the float incorporated stabilized flooring and a custom guardrail structure, providing a secure and steady environment for performers and participants throughout the event.
The float traveled at low speed and was accompanied by additional participants walking alongside.
The design was inspired by the idea of layering dimensional elements to build depth and visual rhythm, allowing text and graphic cutouts to stand out vividly against the San Francisco cityscape.
See more brand activations and experiential marketing projects to see how this work connects to the broader BloqLab service offering.
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