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Instacart HyVee Experiential Activation

2024

Activations

BloqWall

Events

Instacart HyVee Experiential Activation custom exhibit fabrication and brand activation project by BloqLab

Project overview

We were commissioned to create an Instacart Lounge a fun, immersive space combining a mirror room experience with a refrigerator inspired activation.

Instacart HyVee Experiential Activation project details

Instacart HyVee Experiential Activation

Primary project detail

Acrylic props positioned throughout the space came alive within the mirrored environment, multiplying endlessly to create a dazzling sense of depth and motion.

Instacart HyVee Experiential Activation additional project details

Instacart HyVee Experiential Activation

Additional project detail

Dynamic LED lighting traced the interior corners, washing the space in a vibrant glow that enhanced its depth and energy.

Instacart HyVee Experiential Activation

Additional project detail

BloqWall panels formed the backbone of the installation, shaping the lounge and room spaces with a modern, modular aesthetic that invited exploration and comfort.

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See more brand activations and experiential marketing projects to see how this work connects to the broader BloqLab service offering.

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