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Rube Goldberg Activation

2022

Activations

Tech

Rube Goldberg Activation custom exhibit fabrication and brand activation project by BloqLab

Project overview

We brought play and purpose together with an interactive activation that turned giving into a game. Designed to support Feeding America, this experience drew inspiration from a Rube Goldberg machine—a mesmerizing chain of motion, sound, and surprise. Attendees rolled a ball through a dynamic maze of tubes and obstacles, watched it spark digital reactions, and celebrated as it reached its final destination—all while contributing to a great cause.

Rube Goldberg Activation project details

Rube Goldberg Activation

Primary project detail

CNC Cut, Painted, & Motorized Mechanical Components. Pre-programmed with Microcontroller for smooth and synchronized rotation and movement.

Rube Goldberg Activation additional project details

Rube Goldberg Activation

Additional project detail

Motorized wheels synced with digital on-screen content.

Rube Goldberg Activation

Additional project detail

3D Printed & Painted Elements, mechanical assemblies, and gravity working in unison to allow for marble to travel freely from drop to destination.

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Keep Exploring BloqLab Projects

See more brand activations and experiential marketing projects to see how this work connects to the broader BloqLab service offering.

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See related activations project Precision Putt Putt IbottaSee related tradeshows project Hinge HealthSee related tradeshows project Instacart Booth

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