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Uber DEI Booth

2023

Tradeshows

Tech

Events

Uber DEI Booth custom exhibit fabrication and brand activation project by BloqLab

Project overview

Blending digital fabrication with precision millwork, this activation achieves fluid, laminated surfaces that blur the line between craftsmanship and technology. Integrated lighting and video elements breathe life into the design, illuminating and enhancing the background graphics with motion and color.

Uber DEI Booth project details

Uber DEI Booth

Primary project detail

Embedded within laminated surfaces, the integrated lighting extends across counters, walls, and headers—carrying a cohesive visual language that ties the entire environment together.

Uber DEI Booth additional project details

Uber DEI Booth

Additional project detail

Custom-printed floor graphics extend the design onto the ground plane, enhancing the booth’s visual continuity.

Uber DEI Booth

Additional project detail

An added layer of theatrical truss lighting overhead transforms static wall graphics into a vivid, illuminated display of motion and atmosphere.

Project gallery

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