“This booth showcases the reuse of an existing structure, with select new elements integrated into the original millwork. The result is a visually striking installation, upgraded with reprogrammed tech and utilities to support the needs of the new event.
Touchscreen interaction and looping digital playback, paired with static graphics, energized the booth and created a more engaging experience.
A variation of textures, scales, and copy created a dynamic collage of visuals and form. Together, these components delivered a bold statement on the show floor.
Hanging signage carries the booth façade higher, enhancing visibility and creating additional room for branded graphics and messaging.
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